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Lamborghini Club America Launches New Campaign and Website lamborghiniclubamerica.com

Catering to Needs of Next Generation Lamborghini Enthusiasts, Members, Dealers and Affiliated Partners

Orinda, California – December 20, 2010 – Lamborghini Club America, the world’s largest organization of members representative of Lamborghini owners and enthusiasts, announced the launch of their new campaign and website (http://lamborghiniclubamerica.com) that focuses on the heritage of the brand built by founder, Ferruccio Lamborghini.

The new campaign “The Club That Ferruccio Built” focuses historically on Ferruccio Lamborghini’s uncompromising, bullish drive to challenge current thinking which resulted in the establishment of the new Supercar category thus creating an automotive legacy carried through today.

“The new marketing strategy established for Lamborghini Club America emotionally captures Lamborghini members’ and enthusiasts’ desires to be affiliated to the Lamborghini brand,” said Andrew Romanowski, president, Lamborghini Club America.

About Lamborghini Club America

Founded in 1975, Lamborghini Club America is the world’s largest organization of members representative of Lamborghini owners and enthusiasts. The organization comes together to celebrate the legacy of Ferruccio Lamborghini who created an automotive legend in his relentless pursuit of the extraordinary and creates the opportunity for members to share their own one of a kind experience. Through premier events such as the Ultimate Lamborghini Experience, the Italian Stampede and Annual Monterey Gathering, members experience what it means to live one man’s uncompromising approach to work and life. For more information, visit lamborghiniclubamerica.com.