Collezione AutomobiliLamborghini’s Fall/Winter range for 2013 continues the theme of theSpring/Summer collection: ”One hundred years of innovation in half the time”,featuring embroidery and appliqués that celebrate the Sant’Agata Bolognesebasedauto maker’s 50th Anniversary.
THE MUST HAVES
The biggest-ever rally of Lamborghini cars took place in May 2013, when allmodels produced since 1963 were driven on Italian roads passing throughMilan, Forte dei Marmi, Rome, Bologna and arriving in Sant’Agata Bolognese.This unique spirit of this event has inspired polo shirt, sweatshirt and cargopants, with appliqués bearing 1963, the year of the Company’s incorporationand 2013, accompanied by the Italian flag and the ever-present shield with theRaging Bull.
New items this season
For the first time, Lamborghini brand values have been printed on garmentsfor both men and women in the Collection. Now appearing on T-shirts andsweatshirts are key words expressing the Lamborghini philosophy: Italian,Extreme, Uncompromising, Aggressive, Challenging, Exclusive andSensuous.
Another novel idea of Collezione is a new jacket made of hi-tech waterrepellentmaterial with padding that can handle even the coldesttemperatures, available in grey matched with pumpkin yellow for men, andice white matched with steel grey for women.
In the world of Lamborghini accessories, the big news is a limited,numbered OMAS edition: a run of 500 fountain pens and 500 ballpoint penscrafted entirely in titanium with PVD treatment and inserts made of ForgedComposite® carbon fiber at the bottom of the pen and the top of its cap,where the logo of Lamborghini’s 50th Anniversary is engraved by hand.
The hexagonal shape reflects the striking geometric look that characterizesLamborghini cars.
The clothes collection
The range of products includes, as usual, T-shirts, shirts, sweatshirts, polo shirts,cargo pants and chino and knitwear in merino wool.
The extra-light quilted jacket that keeps out cold and wind continues: this warm,yet ultra-light and compact garment weighs about as much as a smartphone andcan be folded easily while taking up a very small amount of spaceof space.
For young fans aged three to 12, Collezione Automobili Lamborghini offers arange of sweatshirts, T-shirts and polo shirts for boys and girls which match theadult versions.
Collezione Automobili Lamborghini is synonymous with excellent quality: thewinter jackets are padded with real goose down, the gloves are made from thefinest nappa leather and lined in cashmere, while all the buttons are made fromgenuine mother-of-pearl. Pure cotton and merino wool are also features of thewhole Collection. The company’s constant quest for innovation is demonstratedby the use of high-tech materials in its sports bag range co-branded O-range
The palette of classic winter colors (black, navy blue, anthracite grey) has beensupplemented with new seasonal colors of dark green, red, yellow and orange.The colors of the children’s clothes reflect the new seasonal colors available onadult items.
The authentic leather key rings and bracelets, classic accessories such as ties,gloves, scarves and belts, the line of bags made of carbon fiber, and AutomobiliLamborghini Bracelets by Albanu all continue to be available.
Where to buy
The new collection will be available online at the www.lamborghinistore.com, from the 120 Automobili Lamborghini dealers worldwide, at the Lamborghiniboutique in Sant’Agata Bolognese, and at single-brand stores around theworld.